“If you get a job, just try to keep it, and Rich - please don’t end up in prison as well.”

Domestic violence, drug and alcohol addiction, suicide, welfare, prison, debt collectors, eviction. The police knew all of us by name. The bar to achieve really was as low as the life advice I was given above. For many, there is little hope and even less support.

I dropped out of school at 17. Months later, I moved out of our family council house, marking the end of a violent and turbulent childhood. At 18, I became a father myself.

I was determined to break the cycle children from my background so often struggle to.

By 30, I'd sold my first business - after… a few failures. I’d been named one of the top young social media communicators in the country, leading to a publishing deal and a #1 best-selling book.

I’ve made millions in public relations, building a successful agency and advising some of the UK’s leading companies, entrepreneurs and celebrities, building, shaping and protecting brands and reputations. We became one of the first companies in the country to work a 4-day work week for 5 days' pay, and I’ve since been named the #1 most influential PR professional on Twitter.

Using those skills, I've helped to raise over a million pounds for sick children and their families for life-changing and life-saving treatment.